Frequently Asked Questions
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CUAK stands for Calm and Unbothered but Always Kicking. Its a nod to everyone who says they’re fine, but below the surface is fighting furiously to stay afloat.
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Coo-ack. (quack). That’s it :)
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It means our pieces are designed to minimise the things that can irritate or overwhelm the senses: scratchy fabrics, itchy tags, bulky seams, and anything that pinches or distracts. Everyone's sensitivities are different, so we focus on soft materials and thoughtful construction that work for a wide range of people.
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Not at all. Our clothes are made with neurodivergent and sensory-sensitive people in mind, but anyone who's tired of clothes that fight back is welcome here.
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Every month, 10% of our net profit is donated to mental health.
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As of right now, the cuak collective funds Youthline and Voices of Hope in New Zealand, with more on the way soon.